简介：Objectified(2009)
导演: Gary Hustwit
主演: Ronan Bouroullec|Hella Jongerius|Paola Antonelli|Marc Newson|Erwan Bouroullec
类型: 纪录片
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people w... A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.

基本上，所有的工业设计产品都是以一个完成的形态出现在顾客面前，需要说明书的辅助，才能了解设计师的用心良苦。但任何作品诞生都必然包含时间和精力的累积，在这点上，虽然很少有人会注意到，但导演Gary Hustwit却用洞察深切的镜头记录了下来。在为应用最广泛的无衬线字体Helvetica拍摄了一部同名纪录片《Helvetica》之后，现又忙碌着完成一部工业设计主题的纪录片。

作为一部长篇的独立纪录片，《Objectified》关注的是隐藏在物体之下的创造力，范围从一把牙刷到科技仪器。这关乎日常基础中对人造环境的重新审查、二次估计和再发明，且是关于个人表达、身份、消费主义和可持续性的讨论；记录了大批量的产物及其延伸的部分，还有设计它们的人。通过实录片断和彻底的交谈，影片记录了部分最有影响力设计师的创造过程，并且关注着这些产物将会对生活造成如何的影响：因为身边的事物，我们是否能够得到自我认同？又或者，我们将去向何方？《Objectified》将设计师们的创造流程铺现在眼前。

视频内设计师他们包括：纽约现代艺术馆馆长Paola Antonelli慕尼黑BMW首席设计师Chris Bangle巴黎兄弟设计组合 Ronan & Erwan Bouroullec美国明尼阿波利斯市Walker 艺术中心平面设计师Andrew Blauvelt伦敦Royal College of Art教授/交互设计先锋Anthony Dunne日本产品设计师深泽直人(Naoto Fukasawa)加利福尼亚州Palo Alto市IDEO设计公司加利福尼亚州苹果工业设计部代理主管Jonathan Ive鹿特丹设计师Hella Jongerius英国伦敦设计鬼才Marc Newson伦敦Royal College of Art互动设计系导师Fiona Raby德国科隆堡工业设计师Dieter Rams纽约设计师Karim Rashid《国际先驱报》设计批评家Alice Rawsthorn纽约Smart Design设计公司《纽约时代杂志》记者Rob Walker

由独立制片人导演Gary Hustwit执导拍摄的《设计面面观》是一部以工业设计为主题的长篇独立纪录片。影片详尽地展示了创造工业产品流程的实录片断，并记录了与世界顶尖设计师们的交谈与讨论。导演Gary Hustwit用洞察深切的镜头记录了这些在我们身边随处可见的工业设计产品，看似稀松平常的设计背后，却是设计师们倾尽全力的良苦用心。
　　《设计面面观》中采访到的设计师们他们的设计正慢慢地改变着我们的生活，促使我们去思考得更多更多。

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什么样的设计才算得是“好设计”？

作为一代设计大师，Dieter Rams有十条关于优秀设计的准则：

1. 好设计是创新的Good Design is innovative

创新恒久远，山寨不流传

It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.

2. 好设计让产品有用Good Design makes a product useful

非可用勿扰

A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimisethe utility of a product.

3. 好设计有美感Good Design is aesthetic

美感很重要，懂得审美也很重要

The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.

Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people.

Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion.

4. 好设计有助于产品的传达Good Design helps a product be understood

让产品会说话

It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.

5. 好设计无障Good Design is unobtrusive

留点空间给用户

Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.

6. 好设计是诚实的Good Design is honest

吹嘘，越吹越虚

An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulatebuyers andusers.

7. 好设计是持久的Good Design is durable

美感很重要，懂得审美也很重要

It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for awaste-producing society. Waste must no longer betolerated.

8. 好设计追求细节Good Design is thorough to the last detail

成也细节，败也细节

Thoroughness and accuracy of design are synonymous with the product and itsfunctions, as seen through the eyes of the user.

9. 好设计关注环境Good Design is concerned with environment

拒绝垃圾，实体或像素的

Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.

10. 好设计是极简的Good Design is as little design as possible

无，极

Back to purity, back to simplicity.

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